During 2006, AGR went through the strategic process of focusing their brand as they approached listing on the Oslo Stock Exhange.
The new corporate identity for the AGR Group captures the modern, dynamic and innovative spirit of the company, and reflects the global nature of their operations.
The fresh new design, embracing their global aspirations, will influence how they are seen and appreciated. As CEO Sverre Skogen puts it,
“It is a badge of pride – for the way we work, the services we provide, and the benefits we bring to the world’s oil and gas industry, as well as the wider community.”
But a new identity is much more than a new logo and corporate colours. As a fast growing company they require a brand that is easily recognisable for all our activities and clearly distinguishable from other companies. AGR is very much their own brand. It was clearly the identity of choice.
Image gallery:
Logo
Website
Annual Report
Profile manual I
Profile manual II
Credits:
Concept & direction: Jon Skivenes
Communication strategy: Christian Overaa & Jon Skivenes
Photography: Tom Haga
Web development: Avenir